What Is An Insight? by Samit Malkani

What Is An Insight? by Samit Malkani

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The One About The AI, Bro!
AKA: "Where The Heck Has This Newsletter Been, Bro?"
Feb 6
10 Things I Wish I'd Known About Agency Life v/s Google Life
This #workanniversary, I've got a little challenge in store for ya!
Apr 21, 2025
Advertising's Ctrl-Alt-Del Moment
No, it's not dead. But it's looking in dire need of some serious CPR.
Jun 12, 2025
Move over, Consumer Insight...
It's time to lead with a Human-Centric approach versus a pure Consumer-Centric one.
Jul 22, 2024
Systematising Creativity
A oxymoronic-sounding glimpse at how you can give yourself the best shot at landing great creative
Sep 23, 2024
Could The 'B' In Your B2B Marketing Stand For 'Boring'?
Time to humanise and reinvent your B2B marketing!
Sep 2, 2024
Grand Prix: Modern Marketing at Cannes Lions 2025, Part 3
The final rant. For now.
Jun 30, 2025
The Underrated Weapon That Is Experiential Marketing
How social-first marketers are missing a trick.
Feb 6, 2025
Grand Prix: Modern Marketing at Cannes Lions 2025, Part 2
The saga continues.
Jun 26, 2025
Grand Prix: Modern Marketing At Cannes Lions 2024, Part 1
The one where I try to avoid ranting about Cannes...
Jun 24, 2024
Grand Prix: Modern Marketing At Cannes Lions 2024, Part 2
Get your headphones on, and let's rant at some work together, shall we?
Jun 27, 2024
The Pursuit of UnHappiness
In a world of Endemic Unhappiness, making your customer truly happy is the only way to make your brand truly happy.
Nov 11, 2024
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