🚨 Mentoring doesn't scale well. 🚨

Giving back is harder than I'd thought.

For years, one of my personal and professional goals has been to give back to the advertising and brand marketing community.

I want to help arm the next generation of brand marketers and adfolk with everything I’ve learned and believe in.

What Is An Insight? was born from that goal.

But as my role at Google expands and my son grows up, the time required for deep, thoughtful long-form writing has become a luxury I can rarely afford.

I’ve tried 1-on-1 mentoring over coffee—both in person and virtual—and I love it. But every time I try to do this at scale, I hit a brick wall: my calendar.

Coffee chats don’t scale. Neither does a long-form newsletter.

So, I’m experimenting with a different approach.

💡 What if mentoring didn’t require a 60-minute coffee chat, but just a 60-second daily intervention?

I’m now organising 23+ years of every principle I believe in, everything I’ve learned, and everything I’ve experienced into 60-second micro-reads. Designed to help you learn and grow in your own career.

I’m seeking your feedback: Would you find value in receiving 23+ years of marketing wisdom delivered in a daily, 60-second read?

Please drop me a quick reply with a simple YES or NO.

And don’t worry—this newsletter isn’t going anywhere. When the deep-dives strike, I’ll still share them here.

Thanks, and may the Force be with you.

Samit