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Advertising's Ctrl-Alt-Del Moment
No, it's not dead. But it's looking in dire need of some serious CPR.
Jun 12
3
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What Is An Insight? by Samit Malkani
Advertising's Ctrl-Alt-Del Moment
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10 Things I Wish I'd Known About Agency Life v/s Google Life
This #workanniversary, I've got a little challenge in store for ya!
Apr 21
5
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What Is An Insight? by Samit Malkani
10 Things I Wish I'd Known About Agency Life v/s Google Life
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The Underrated Weapon That Is Experiential Marketing
How social-first marketers are missing a trick.
Feb 6
1
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What Is An Insight? by Samit Malkani
The Underrated Weapon That Is Experiential Marketing
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The Pursuit of UnHappiness
In a world of Endemic Unhappiness, making your customer truly happy is the only way to make your brand truly happy.
Nov 11, 2024
1
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What Is An Insight? by Samit Malkani
The Pursuit of UnHappiness
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Before your Social Agency posts around the next big trend, stop and think.
Because what you think is a trend may be something far less.
Oct 14, 2024
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What Is An Insight? by Samit Malkani
Before your Social Agency posts around the next big trend, stop and think.
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10 Things I Wish I'd Known About Agency Life v/s Google Life
Apr 21
5
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What Is An Insight? by Samit Malkani
10 Things I Wish I'd Known About Agency Life v/s Google Life
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Move over, Consumer Insight...
Jul 22, 2024
3
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What Is An Insight? by Samit Malkani
Move over, Consumer Insight...
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Systematising Creativity
Sep 23, 2024
3
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What Is An Insight? by Samit Malkani
Systematising Creativity
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Could The 'B' In Your B2B Marketing Stand For 'Boring'?
Sep 2, 2024
3
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What Is An Insight? by Samit Malkani
Could The 'B' In Your B2B Marketing Stand For 'Boring'?
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Systematising Creativity
A oxymoronic-sounding glimpse at how you can give yourself the best shot at landing great creative
Sep 23, 2024
3
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What Is An Insight? by Samit Malkani
Systematising Creativity
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Could The 'B' In Your B2B Marketing Stand For 'Boring'?
Time to humanise and reinvent your B2B marketing!
Sep 2, 2024
3
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What Is An Insight? by Samit Malkani
Could The 'B' In Your B2B Marketing Stand For 'Boring'?
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Move over, Consumer Insight...
It's time to lead with a Human-Centric approach versus a pure Consumer-Centric one.
Jul 22, 2024
3
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What Is An Insight? by Samit Malkani
Move over, Consumer Insight...
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Grand Prix, Part 5: Modern Marketing At Cannes Lions 2024
Reflections on what could be.
Jul 8, 2024
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What Is An Insight? by Samit Malkani
Grand Prix, Part 5: Modern Marketing At Cannes Lions 2024
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Grand Prix, Part 4: Modern Marketing At Cannes Lions 2024
All work, no rants. Sorry.
Jul 4, 2024
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What Is An Insight? by Samit Malkani
Grand Prix, Part 4: Modern Marketing At Cannes Lions 2024
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Grand Prix, Part 3: Modern Marketing At Cannes Lions 2024
The one where the real magic gets debunked.
Jul 1, 2024
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What Is An Insight? by Samit Malkani
Grand Prix, Part 3: Modern Marketing At Cannes Lions 2024
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Grand Prix: Modern Marketing At Cannes Lions 2024, Part 2
Get your headphones on, and let's rant at some work together, shall we?
Jun 27, 2024
1
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What Is An Insight? by Samit Malkani
Grand Prix: Modern Marketing At Cannes Lions 2024, Part 2
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Grand Prix: Modern Marketing At Cannes Lions 2024, Part 1
The one where I try to avoid ranting about Cannes...
Jun 24, 2024
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What Is An Insight? by Samit Malkani
Grand Prix: Modern Marketing At Cannes Lions 2024, Part 1
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The Greedy Marketer
The genie's out of the bottle, and your three wishes are due!
Jun 17, 2024
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What Is An Insight? by Samit Malkani
The Greedy Marketer
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What Is An Insight? by Samit Malkani
Insights and ideas on Modern Marketing. Modernise your marketing creative, agency relationships and operations; drive greater impact, more efficiently.
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What Is An Insight? by Samit Malkani
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